​Humanizing a SaaS product

TINT Brand Book.png

Humanizing a SaaS Product

​​TINT is a content aggregation platform that allows brands to pull user-generated content from multiple sources across the web and showcase it at every marketing experience. ​​​​In May 2016, TINT repositioned from being a social media display tool to an all-inclusive community content platform. I was tasked with taking TINT’s new positioning and turning it into a brand identity.​​​​My challenge was to create a brand identity that would meet current needs and also carry the business into the future.​​​​I crafted a 76-page brand book for TINT that serves as a communication & identity style guide.

Click here to view a digital version of the book.

This project was completed in January 2017. For specific questions or to work together on a future project, shoot me an email at hello@danielbaldwin.co.

Check out my next project, Powercity Films