I’m Daniel Baldwin, a product design leader building fast-moving platforms, tools, and systems across fashion, music, and media. I specialize in turning creative vision into scalable, real-world products—through systems thinking, editorial context, and inventive UX.

For five years, I helped transform Vogue’s digital ecosystem—leading product design across mobile, web, and internal tools. I launched the Vogue app, shaped the global design system used across 12+ markets, and shipped real-time event experiences like the Met Gala and Vogue World. My work integrated content, commerce, and community at scale—laying the foundation for Condé Nast’s broader digital transformation.

Beyond Vogue, I’ve led product design for brands like GQ, Pitchfork, and Bon Appétit—building scalable UX systems, supporting editorial innovation, and prototyping AI-driven discovery experiences. Earlier in my career, I co-founded Good Hands, a design studio focused on music-tech and artist tools, partnering with SoundCloud, Owsla, and Chance the Rapper to develop new ways for creators to connect with audiences.

I bring both hands-on execution and systems-level thinking—focused on speed, clarity, and creative autonomy. Whether launching 0→1 products or evolving legacy platforms, I help teams move fast without losing depth.

Outside of work, I enjoy crate digging, music archiving, and researching the interplay of sound, style, and design. I live in Seattle with my wife, son, and our pug.