Daniel Baldwin is a principal product and design leader helping founders and premium consumer teams build sharper products, systems, and launch experiences shaped by culture, taste, and emerging technology. At Vogue and Condé Nast, he led design across commerce, storytelling, community, tooling, global brand identity, and large-scale audience experiences including the Met Gala and Vogue World. His broader work spans GQ, SoundCloud, Pitchfork, and Good Hands, the music-focused design studio he co-founded. Today, he partners on strategy, prototyping, AI-native workflows, product direction, and launch execution. He is currently building with teams including emcee and Vaulted, while developing Crated as an independent product lab for music, collecting, memory, and discovery. His edge is translating cultural signal into visual systems, product experiences, positioning, and commerce moments that feel editorial, intuitive, and alive.
Product direction and interface systems for emcee, a creator commerce platform helping stylists, tastemakers, and cultural operators turn influence into owned retail experiences.Product direction and interface systems for a creator commerce platform turning influence into owned retail experiences.
- Creator economics
- Product design
- AI workflows
Product design and visual language for Vaulted, a peer-to-peer luxury rental marketplace for high-end fashion access, trusted lending, and AI-assisted listings.Product design and visual language for a peer-to-peer luxury rental marketplace with trusted lending and AI-assisted listings.
- 0→1 product design
- Visual language
- Marketplace systems
Product direction and discovery systems for Vogue Runway, building new ways to resurface, explore, and engage with the fashion archive through visual discovery, recommendation systems, and interactive experiences like Runway Genius.Product direction and discovery systems for resurfacing the fashion archive through visual search, recommendations, and Runway Genius.
- Archive discovery
- Product design
- Engagement systems
Case studies and portfolio
available upon request.
