I’m Daniel Baldwin, a product design leader shaping the future of digital experiences in style, music, and culture. With over a decade of experience, I specialize in setting vision that drives innovation, building products and scalable design systems that bring that vision to real users, and creating opportunities to reimagine how audiences engage with style, music, and culture.

For years, I played a key role in transforming Vogue’s digital ecosystem—driving UX strategy, unifying global design systems, and helping evolve the brand into a lean, digital-first leader in fashion and media. My work laid the foundation for Condé Nast’s lifestyle brands, shaping their approach to digital innovation. Through the Vogue app, Met Gala experiences, and AI-driven personalization, I redefined editorial experiences by seamlessly integrating content, commerce, and community.

Beyond Vogue, I’ve led design initiatives across Condé Nast for brands like GQ, Pitchfork, and Bon Appétit, developing scalable UX solutions that improved content discovery, expanded subscriptions, and introduced dynamic digital experiences for major cultural moments.

Earlier in my career, I co-founded Good Hands, a creative agency dedicated to music and culture. There, I built tools for record labels, emerging artists, and music-tech pioneers to deepen audience connections and explore new engagement models.

I believe in fostering a culture where experimental, boundary-pushing design is encouraged, while great design is standardized and scaled. My approach blends strategic vision with hands-on execution, ensuring innovation and consistency work in tandem.

Outside of work, I enjoy crate digging, music archiving, and researching the interplay of sound, style, and design. I live in Seattle with my wife, one-year-old son, and our pug.