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Building a design system to guide Condé Nast’s  expansion to Apple News.

I led the development and implementation of a design system aimed at shaping the visual and content layout for the company’s portfolio of brands on the Apple News+ subscription platform. The objective was to maintain the unique identity of each brand while establishing a standardized content creation process, in an effort to simplify production workflows and reduce the demand for brand-specific customizations.

I led the development and implementation of a design system aimed at shaping the visual and content layout for the company’s portfolio of brands on the Apple News+ subscription platform. The objective was to maintain the unique identity of each brand while establishing a standardized content creation process, in an effort to simplify production workflows and reduce the demand for brand-specific customizations.

Client
Condé Nast
Project
Design System for Apple News+ (2020)
Role
Design Lead
Categories
Media, Design System, Direction
Role
Creative Director
Design Lead
Design Lead
Team
Categories
Categories
Daouda Leonard, Aaron Murray
Media, Design System, Direction
Media, Design System, Direction

Daniel Baldwin

Daniel Baldwin

Daniel Baldwin

Location

Seattle, Washington

Elsewhere

Instagram

@danielbaldwin

@danielbaldwin

@danielbaldwin

Elsewhere

LinkedIn, Pinterest

LinkedIn, Pinterest

LinkedIn, Pinterest