Enabling music artists to make, manage, and market their music.

CreateSafe is a platform designed to empower music artists by addressing long-standing industry challenges such as fragmented data management and siloed communication. Collaborating closely with CreateSafe’s co-founders, I led the design of its user experience, visual identity, and brand strategy, ensuring the platform addressed the complex needs of modern artists and their teams.

CreateSafe is a platform designed to empower music artists by addressing long-standing industry challenges such as fragmented data management and siloed communication. Collaborating closely with CreateSafe’s co-founders, I led the design of its user experience, visual identity, and brand strategy, ensuring the platform addressed the complex needs of modern artists and their teams.

Client
CreateSafe
Role
Creative Director, Product Design
Categories
Music, App, Identity, Presentation, Website
Role
Creative Director
Creative Director, Product Design
Creative Director, Product Design
Team
Categories
Categories
Daouda Leonard, Aaron Murray
Music, App, Identity, Presentation, Website
Music, App, Identity, Presentation, Website

OPPORTUNITY

The global music industry generates billions in revenue annually, yet only a fraction of that reaches artists due to outdated systems and inefficiencies. CreateSafe sought to bridge this gap by providing artists with tools to manage their catalogs, track relationships, and streamline project workflows—all while giving them greater control over their intellectual property.

CHALLENGE

The challenge was to design an intuitive and scalable platform that balanced the simplicity artists needed with the functionality required to manage complex creative processes. The product needed to unify project management, catalog distribution, and actionable insights into a seamless experience.

RESULTS

CreateSafe launched as a pioneering platform, offering artists tools to organize their careers, strengthen collaboration, and uncover new opportunities. Its streamlined workflows and user-friendly design made it a vital resource for navigating an evolving music industry. This project deepened my understanding of artist challenges and furthered my passion for building tools that empower creators.

CREDITS

Daouda Leonard, Daniel Baldwin, Aaron Murray, Jon Tanners

Daniel Baldwin

Daniel Baldwin

Daniel Baldwin

Location

Seattle, Washington

Elsewhere

Instagram

@danielbaldwin

@danielbaldwin

@danielbaldwin

Elsewhere

LinkedIn, Pinterest

LinkedIn, Pinterest

LinkedIn, Pinterest