Launching a fan-powered music monetization brand and platform.

In the early days of the pandemic, I collaborated with a music-tech entrepreneur to present a new opportunity to improve revenue models in the music industry during a time when live performances were halted, significantly impacting artists' revenue. Our vision was to create a subscription-based platform empowering artists with monetization options beyond traditional streaming services. I introduced market research, designed the user experience, visual identity, and co-developed the investment pitch for Daft. This venture not only generated new revenue streams for artists but also offered a distinct platform for music distribution and artist-fan interaction.