Launching a fan-powered music monetization brand and platform.
In the early days of the pandemic, I collaborated with a music-tech entrepreneur to design Daft, a subscription-based platform that aimed to redefine how artists generate revenue by connecting directly with their fans in real-time. The platform envisioned empowering artists to monetize their fan base through group discussions, livestreams, and exclusive content. I led the design of the user experience, visual identity, and investment pitch, laying the groundwork for what could have been a transformative tool for the music industry.
Client
Daft
OPPORTUNITY
With live performances on hold and traditional revenue streams disrupted, the pandemic underscored the need for innovative ways to support artists financially. Daft presented an opportunity to offer artists a scalable platform to generate sustainable income while fostering deeper connections with their fans.
CHALLENGE
Building a platform that combined innovative monetization tools with a seamless user experience required navigating a competitive music-tech landscape. The challenge was to balance the needs of artists and fans while positioning the platform as a unique, artist-first solution.
RESULTS
The design work laid a strong foundation for future artist-focused platforms, deepening my understanding of fan-driven revenue models and the evolving needs of independent artists.
CREDITS
Daniel Baldwin, Connor Smith, Jorge Porta