Launching an agency on a mission to amplify the culture-brand connection.
Client
Good Hands
Project
OPPORTUNITY
The rise of streaming services and direct-to-fan platforms in the late 2010s created a rapidly shifting landscape for artists and brands. Good Hands was born from a desire to help artists amplify their presence through digital innovation and support brands looking to embed themselves authentically into music culture.
CHALLENGE
To establish Good Hands as a go-to agency, we needed to develop compelling digital experiences and products that catered to both independent artists and major industry players. The challenge was to navigate the nuances of artist needs while creating impactful work that resonated with culturally savvy audiences.
RESULTS
Good Hands delivered award-winning creative work, shaping artist careers and redefining how brands connected with music culture. From building artist-focused digital products to launching innovative collaborations, the agency laid the groundwork for more impactful partnerships between culture and commerce.
CREDITS
Daniel Baldwin, Amrit Singh, Mykolas Raizys