Building a consistent design language for fashion, style, and culture content.

As GQ transitioned into Condé Nast's unified design system, I led our design team in crafting a universal template for GQ’s diverse content. Our aim was to maintain GQ's distinctive brand identity while offering a flexible layout for editors. The resulting templates served as engaging path to articles and galleries, enhancing user interaction and bolstering brand loyalty. Guiding the design process, I ensured that our approach to harmonization remained innovative and user-centric, collaborating closely with GQ's editorial and audience development teams.