Building an application to connect record labels with emerging artists.

I collaborated with Owsla’s President of A&R to design an in-house tool that streamlined the label’s talent scouting and music publishing workflows. The application introduced features like an upvoting system for evaluating artist prospects and tools to manage the acquisition pipeline, providing a streamlined and efficient solution for internal operations.

I collaborated with Owsla’s President of A&R to design an in-house tool that streamlined the label’s talent scouting and music publishing workflows. The application introduced features like an upvoting system for evaluating artist prospects and tools to manage the acquisition pipeline, providing a streamlined and efficient solution for internal operations.

Client
Owsla
Role
Creative Director, Product Design
Categories
Music, App
Role
Creative Director
Creative Director, Product Design
Creative Director, Product Design
Team
Categories
Categories
Daouda Leonard, Aaron Murray
Music, App
Music, App

OPPORTUNITY

The fast-paced nature of talent discovery in the music industry presented an opportunity to build a centralized tool for streamlining collaboration and accelerating the scouting process. By introducing a tiered review system, the platform enabled A&R teams to efficiently evaluate artist submissions, speed up decision-making, and better manage the talent pipeline. This approach aimed to enhance collaboration and support emerging artists while addressing the dynamic needs of the industry.

CHALLENGE

Balancing simplicity for quick, on-the-go reviews with robust functionality to serve as a central tool for A&R required a design approach that prioritized efficiency without sacrificing collaboration or usability.

RESULTS

The platform transformed how talent was evaluated and managed within the label, streamlining the scouting process and fostering efficient collaboration among A&R teams. Its intuitive design allowed on-the-go evaluations while serving as a centralized hub for decision-making, making it an indispensable internal resource.

Daniel Baldwin

Daniel Baldwin

Daniel Baldwin

Location

Seattle, Washington

Elsewhere

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@danielbaldwin

@danielbaldwin

@danielbaldwin

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