Improving how users consume and discover album and music reviews.

As we reimagined Pitchfork’s site experience within Condé Nast’s shared design system, our focus was on innovating revenue streams and enhancing music discovery, particularly through Album and Music Reviews. Guiding the design team with direct involvement in the design process, I collaborated with Pitchfork’s Editor-in-Chief and Reviews Director to refine and implement an innovative review format, positioning it at the heart of the publication's user experience.

As we reimagined Pitchfork’s site experience within Condé Nast’s shared design system, our focus was on innovating revenue streams and enhancing music discovery, particularly through Album and Music Reviews. Guiding the design team with direct involvement in the design process, I collaborated with Pitchfork’s Editor-in-Chief and Reviews Director to refine and implement an innovative review format, positioning it at the heart of the publication's user experience.

Client
Pitchfork
Role
Design Lead
Categories
Media, Music, Design System, Direction
Role
Creative Director
Design Lead
Design Lead
Team
Categories
Categories
Daouda Leonard, Aaron Murray
Media, Music, Design System, Direction
Media, Music, Design System, Direction

CREDITS

Lydia White, Daniel Baldwin, Sarah Chekfa, Anil Chitrapu, Nathan McDowell, Nate Laws, Ryan Kincaid, Amy Phillips, Jeremy Larson, Puja Patel, Mithun Sathyan, Suhit Rathi

Daniel Baldwin

Daniel Baldwin

Daniel Baldwin

Location

Seattle, Washington

Elsewhere

Instagram

@danielbaldwin

@danielbaldwin

@danielbaldwin

Elsewhere

LinkedIn, Pinterest

LinkedIn, Pinterest

LinkedIn, Pinterest