Introducing experimental growth tools for music artists.

In collaboration with SoundCloud, I led the design and development of experimental products aimed at empowering artists to expand their reach. These initiatives included tools like Beatshop and Gate, which allowed creators to manage pre-save campaigns, sell music directly, and access actionable analytics—all designed to help artists promote their work more effectively. While these tools were not released in their original form, they directly informed the strategy and launch of SoundCloud for Artists, the platform’s flagship creator offering.