Client
Vogue
Project
Met Gala Site Experience (2022)
OPPORTUNITY
The Met Gala, Vogue’s premier global fashion event, offered a unique opportunity to elevate its digital presence and enhance audience participation worldwide. By unifying event touchpoints and introducing interactive features, we aimed to create a more immersive user experience that would boost audience engagement and drive newsletter subscriptions across international markets.
CHALLENGE
Coordinating content and engagement strategies across multiple time zones and markets required unifying fragmented digital elements, including livestreams, galleries, and editorial features, into a seamless experience that resonated globally. With varying levels of pre-event content available, the challenge was to engage users before, during, and after the event while maximizing the surge in web traffic. This involved creating new opportunities to drive newsletter sign-ups and fostering ongoing engagement beyond the event week.
RESULTS
The redesigned platform unified the Met Gala’s digital touchpoints, creating a seamless experience that accounted for varying time zones and market-specific content. New features, such as a livestream countdown banner and gated gallery voting, were introduced to boost pre-event awareness, drive user participation, and encourage newsletter sign-ups. These efforts strategically capitalized on the event’s web traffic surge, setting new benchmarks for audience engagement and video interaction while shaping the approach for future digital strategies around Vogue’s flagship events.
CREDITS
Fernando Dias de Souza, Daniel Baldwin, Caroline Innes, Sammie Spector, Sarah Chekfa, Maleana Davis, Graham Licence, Mary Telari, Ross Arbes, Austin Nwaukoni, Harini Kiruba, Katia Sfihi, Sardendu Bharti, Vishal Pratap, Vikas Sigavalu Channigaraya, Manthan Bhosle, Prerna Chaturvedi, Abby Sjoberg, Katie Henwood, Anna Sheehan