Expanding Vogue Runway’s presence to a wider global audience.
Client
Vogue Runway
Project
OPPORTUNITY
Expanding to Android provided a chance to make Vogue Runway more accessible to its international audience, solidifying its status as the premier platform for fashion show coverage. This launch also offered an opportunity to refine existing features, introduce new monetization strategies, and test registration gates to encourage user retention and deeper engagement.
CHALLENGE
Designing an Android experience required tailoring intuitive navigation and discovery features while introducing strategic ad placements and experimenting with a registration gate strategy to enhance user access and engagement.
RESULTS
The Android launch extended Vogue Runway’s reach globally, increasing user engagement and retention. New ad placements built on insights from earlier projects and contributed to revenue growth. Testing the registration gate provided valuable insights into user behavior and future opportunities for gated experiences. Improved navigation and content discovery features enhanced the app’s usability, further cementing Vogue Runway’s position as the leading fashion platform across devices.