Building a unified digital design system that enables rapid feature development and consistency at scale.
Vogue Runway, a global fashion platform with over a million runway images, needed a consistent and scalable experience across iOS, Android, and web. The Backstage Design System solved this by creating a flexible framework that balanced the needs of users, designers, and engineers. Leading this initiative, I partnered with multidisciplinary teams across editorial, engineering, and product to deliver a system that supported a global audience and accelerated feature development.
Client
Vogue Runway
Project
Backstage Design System (2023)
OPPORTUNITY
Unifying Vogue Runway’s user experience across its product ecosystem offered the chance to simplify user journeys, streamline development workflows, modernize its visual language, and position Vogue Runway as a cross-platform tool for industry professionals and fashion enthusiasts.
CHALLENGE
Fragmented user experiences across platforms slowed feature rollouts and caused friction for users. Establishing a centralized, adaptable design system required balancing creative freedom with consistency while integrating seamlessly with an existing web design system.
RESULTS
The Backstage Design System introduced reusable components and a scalable design framework, elevating Vogue Runway’s user experience and streamlining its development process. It set a standard for other Condé Nast brands, ultimately powering the all-in-one Vogue app and enabling future platform growth.
CREDITS
Daniel Baldwin, Sarah Chekfa, Sammie Spector, Tonka Morris, Maleana Davis, Vikram Chowdary Parimi, Shweta Kumari, Jitendra Jaiswal, Charu Agrawal, Mohnish Chittoory, Prathamesh Birajdar, Nicole Phelps, Laird Borrelli-Persson, Jose Criales Unzueta, Irene Kim, Michelle Cho