Bringing a Snap powered augmented reality try-on experience to the Vogue Runway app.

In a pioneering collaboration with Snap, Vogue Runway introduced an advanced augmented reality try-on feature, a highlight of Vogue's 130th anniversary at New York Fashion Week. I led the end-to-end integration of Snap's AR technology into the Vogue Runway app, enabling users to virtually try on runway looks through their own photos, offering an interactive and realistic fashion experience.

In a pioneering collaboration with Snap, Vogue Runway introduced an advanced augmented reality try-on feature, a highlight of Vogue's 130th anniversary at New York Fashion Week. I led the end-to-end integration of Snap's AR technology into the Vogue Runway app, enabling users to virtually try on runway looks through their own photos, offering an interactive and realistic fashion experience.

Client
Vogue Runway x Snap
Project
AR Try-On Experience (2022)
Role
Senior Design Lead
Categories
Media, Fashion, AR, App
Role
Creative Director
Senior Design Lead
Senior Design Lead
Team
Categories
Categories
Daouda Leonard, Aaron Murray
Media, Fashion, AR, App
Media, Fashion, AR, App

CREDITS

Fernando Dias De Souza, Daniel Baldwin, Maleana Davis, Tonka Morris, Vikram Chowdary Parimi, Sammie Spector, Pushparaj Jayaseelan, Prathamesh Birajdar, Arjun Aredath, Bhrigesh Chawda, Shweta Kumari, Jitendra Jaiswal, Charu Agrawal, Konstantinos Papamiltiadis, Qianyi Zhou, Emily McAnily, Jimmy Liu

Daniel Baldwin

Daniel Baldwin

Daniel Baldwin

Location

Seattle, Washington

Elsewhere

Instagram

@danielbaldwin

@danielbaldwin

@danielbaldwin

Elsewhere

LinkedIn, Pinterest

LinkedIn, Pinterest

LinkedIn, Pinterest