Bringing a Snap powered augmented reality try-on experience to the Vogue Runway app.
Client
Vogue Runway x Snap
Project
AR Try-On Experience (2022)
OPPORTUNITY
The collaboration with Snap presented an opportunity to redefine how users interact with runway fashion, bridging the gap between digital innovation and personal engagement. This feature aimed to showcase Vogue Runway as a leader in fashion-tech innovation while creating a unique, immersive user experience.
CHALLENGE
Integrating advanced AR technology into the app required balancing technical complexity with user accessibility. The challenge was to create an intuitive experience that aligned with Vogue’s elevated brand aesthetic while pushing the boundaries of digital fashion engagement.
RESULTS
Partnering with Snap offered a unique opportunity to transform how users interact with runway fashion, seamlessly merging digital innovation with personal engagement. This feature set the stage for future AR advancements and highlighted the potential of combining immersive technology with entertainment to create engaging, cutting-edge experiences.
CREDITS
Fernando Dias De Souza, Daniel Baldwin, Maleana Davis, Tonka Morris, Vikram Chowdary Parimi, Sammie Spector, Pushparaj Jayaseelan, Prathamesh Birajdar, Arjun Aredath, Bhrigesh Chawda, Shweta Kumari, Jitendra Jaiswal, Charu Agrawal, Konstantinos Papamiltiadis, Qianyi Zhou, Emily McAnily, Jimmy Liu