Launching a global destination to celebrate the next chapter in fashion.

For Vogue’s September 2021 issue, themed “New Beginnings,” I led the design and user experience strategy for its global digital unveiling. This initiative marked Vogue’s largest international content collaboration, uniting all 27 editions under a cohesive vision that embodied hope, resilience, and optimism following the COVID-19 pandemic.

For Vogue’s September 2021 issue, themed “New Beginnings,” I led the design and user experience strategy for its global digital unveiling. This initiative marked Vogue’s largest international content collaboration, uniting all 27 editions under a cohesive vision that embodied hope, resilience, and optimism following the COVID-19 pandemic.

Client
Vogue
Role
Senior Design Lead
Categories
Media, Fashion, Direction
Role
Creative Director
Senior Design Lead
Senior Design Lead
Team
Categories
Categories
Daouda Leonard, Aaron Murray
Media, Fashion, Direction
Media, Fashion, Direction

OPPORTUNITY

The September issue, traditionally Vogue’s most significant release, presented a unique opportunity to connect a global audience through a unified theme. By creating a digital experience that showcased diverse narratives, interviews, and portfolios, we could reinforce Vogue’s role as a leader in fashion storytelling while strategically driving subscriptions.

CHALLENGE

Designing a platform that captured the thematic essence of “New Beginnings” required balancing rich editorial content with clear subscription pathways. The challenge was to present diverse global perspectives in a cohesive and engaging format while bridging the gap between the digital experience and the allure of the magazine’s physical edition.

RESULTS

The Vogue World platform brought the event to life for a global audience, featuring livestreams, curated shopping, and interactive galleries. It set new benchmarks for Vogue’s digital event coverage, blending culture and commerce while reinforcing its leadership in digital innovation.

Daniel Baldwin

Daniel Baldwin

Daniel Baldwin

Location

Seattle, Washington

Elsewhere

Instagram

@danielbaldwin

@danielbaldwin

@danielbaldwin

Elsewhere

LinkedIn, Pinterest

LinkedIn, Pinterest

LinkedIn, Pinterest