Launching a global destination to celebrate the next chapter in fashion.

For Vogue's iconic September issue in 2021, themed "New Beginnings," I led the design and user experience strategy for its global unveiling. This landmark project symbolized Vogue's largest international content initiative, uniting all 27 editions under a harmonious vision that reflected hope, resilience, and optimism in the aftermath of the COVID-19 pandemic. I crafted a user experience that complimented the thematic essence of "New Beginnings", introduced our digital audience to a presentation of diverse narratives, interviews, and portfolios, but also strategically encouraged users to subscribe, bridging the gap between our online content and the tangible allure of the magazine's physical edition.