Building the foundation for Vogue’s editorial commerce destination.

In 2020, I led the transformation of Vogue's digital landscape through strategy and product design with the introduction of Vogue's Shopping Destination, merging editorial content with curated commerce. This platform established a new paradigm for Condé Nast's commerce experiences, blending storytelling with seamless shopping. The introduction of innovative product and content discovery features expanded our design system offerings and set a new standard for editorially-driven e-commerce.