Building the foundation for Vogue’s editorial commerce destination.
Client
Vogue
OPPORTUNITY
As content and commerce continued to converge, Vogue was uniquely positioned to leverage its editorial authority to drive revenue through curated product recommendations. By combining engaging storytelling with intuitive shopping functionality, the platform aimed to create a seamless experience that bridged editorial inspiration with actionable shopping moments.
CHALLENGE
Maintaining Vogue’s editorial sophistication while integrating commerce required rethinking the design system to accommodate product discovery tools. The challenge lay in crafting a visually elevated platform that aligned with Vogue’s brand and provided a seamless shopping experience, even when transitioning users to off-site retail partners.
RESULTS
The launch of Vogue’s Shopping Destination established a scalable framework for integrating commerce into the editorial experience. It enhanced user engagement through innovative product discovery features and expanded Vogue’s digital commerce footprint. This effort became the blueprint for subsequent launches across Condé Nast properties, including Glamour and GQ’s shopping channels, solidifying Vogue’s leadership in editorially driven e-commerce.
CREDITS
Fernando Dias de Souza, Raquel Hamias, Cia Bernales, Maleana Davis, Nathan McDowell, Sara Wong