🚧 WORK-IN-PROGRESS, CHECK BACK SOON

🚧 WORK-IN-PROGRESS, CHECK BACK SOON

Launching a site experience to celebrate Vogue’s 130th anniversary.

To commemorate Vogue’s 130th anniversary, Vogue World: New York brought together a global fashion show and street fair, blending fashion, culture, and innovation. I led the design of the digital experience, translating the vibrancy of the live event into an engaging platform for global audiences. This included livestreaming, interactive galleries, and curated shopping moments to extend the celebration’s reach and impact.

To commemorate Vogue’s 130th anniversary, Vogue World: New York brought together a global fashion show and street fair, blending fashion, culture, and innovation. I led the design of the digital experience, translating the vibrancy of the live event into an engaging platform for global audiences. This included livestreaming, interactive galleries, and curated shopping moments to extend the celebration’s reach and impact.

Client
Vogue
Role
Senior Design Lead
Categories
Media, Fashion, Design System, eCommerce
Role
Creative Director
Senior Design Lead
Senior Design Lead
Team
Categories
Categories
Daouda Leonard, Aaron Murray
Media, Fashion, Design System, eCommerce
Media, Fashion, Design System, eCommerce

OPPORTUNITY

The anniversary offered an opportunity to bridge Vogue’s legacy with digital innovation by creating an immersive experience that connected global audiences to the live event. By integrating interactive features and commerce, the platform could amplify the cultural and commercial impact of Vogue World.

CHALLENGE

Capturing the multi-dimensional nature of Vogue World required balancing live event coverage with interactive features that enhanced engagement. The platform needed to reflect the energy of the event while offering a seamless user experience for a global audience.

RESULTS

The Vogue World site brought the 130th anniversary celebration to life for a global audience, featuring livestreams, product curation, and interactive galleries. This immersive platform drove user engagement, boosted commerce, and strengthened community participation, setting a new standard for how Vogue connects with its audience digitally.

Daniel Baldwin

Daniel Baldwin

Daniel Baldwin

Location

Seattle, Washington

Elsewhere

Instagram

@danielbaldwin

@danielbaldwin

@danielbaldwin

Elsewhere

LinkedIn, Pinterest

LinkedIn, Pinterest

LinkedIn, Pinterest